
— Meduza: Wildberries has openly sold goods intended for the front. Meduza also found that a comparable volume of military-related purchases goes through Ozon, a company Ukraine has not yet attacked. (Whether marketplaces can be considered legitimate military targets remains disputed.) The Kremlin claims Wildberries' warehouses are purely civilian facilities and calls the strikes on them "acts of terrorism. The Russian military does receive goods from Wildberries, though not directly. Volunteers post links to specific Wildberries products soldiers need and raise money to buy them, or ask followers to place the order themselves and ship it to a designated pickup point. Wildberries does nothing to stop this. In fact, the "Everything for the SVO" section — where customers could order first-aid kits, radios, body armor, and even drone components, the very items Zelensky mentioned — didn't disappear from the marketplace's website until massive strikes on its warehouses began in July 2026. Some products carried labels like "tested in the SVO" and "SVO fighters' choice.
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